Applied Social Sciences
Advertising and Marketing
ABOUT THE COURSE
The Advertising and Marketing Course of UNISANTA has differentials perceived by the professional market, result of a high degree of involvement between professors and students in all the developed activities. It is divided into eight semesters, and, since the first semester, the student is encouraged to develop activities linked to the market reality, which provides a lived experience in practice.
The professors are masters, doctors, specialists in the Communication market and with several titles and awards in the area of Advertising.
The course has an extensive complex of integrated laboratories (Radio, TV) for practical activities, which complement and integrate all theoretical disciplines, involving the creation, planning and production of graphic pieces, radio spots and jingles, TV films and products for multimedia environments.
The students also have the Agency Lab. 822, the UNISANTA Experimental Agency, where they develop publicity campaigns, with the supervision of professors. They are elaborated from the creation of pieces, the writing of texts, creation of slogans, production of commercials for TV and Web, media planning, social media (web).
Several campaigns have already been created and produced by Lab. 822. Among them, the "Practice the Courtesy" Campaign of Rotary Santos, which involved the production of three commercials broadcast on Globo TV (Tribuna TV) and in various media, with the presence celebrities and membership by the public.
The agency Lab. 822 has developed some publicity campaigns to promote Santa Cecília TV, Radio Santa Cecília FM (107.7), and in the digital scope, the news portal Santa Portal, in addition to frequent updating of the Group's Social Networks Santa Cecilia of Communication. Many of those who participated in the Agency Lab. 822 are working in major companies in the market, including international experiences, such as former student Rodrigo da Matta, winner of the main market award (Lion at the Cannes Film Festival) and Rodrigo Coletto, currently creative with the country's top agency.
RECOGNITION
Ordinance Nº 430/97, published on 20/03/97
Renewed by Ordinance No. 273/17, published 04/04/17
AUTHORIZATION
CONSUN Resolution No. 62/92, published on 16/11/92
CONCEPT OF THE MINISTRY OF EDUCATION
Good
INFORMATION
OTHER INFORMATION
Students have won several awards: Fest-UP - University Advertising Festival, FUC - University Communication Festival, first place in the Advertising Campaign Competition, promoted by the Association of Advertising Professionals (APP), Prizes at the Exhibition of Experimental Research in Communication (Expocom) and in the Professionals of the Year Award - Southeast Regional Class.
The course has a broad approach, which includes segments such as: Political, Cultural, Service and Sustainable Marketing. Disciplines stimulate entrepreneurship, enabling Course Completion Works focused on the innovation, structuring and feasibility of projects in the area, such as creation and planning of advertising campaigns, marketing actions, multimedia products and promotional events.
Possibility of an academic internship in the Santa Cecilia Communication System (Radio and Educational TV). Internship and training agreements with advertising agencies, entities and public institutions.
Know some of the advantages of being a UNISANTA student
https://unisanta.br/VidaAcademica/Beneficios
Prizes abroad and in tune with the market
COURSE FIELD
In advertising agencies, communications consultants, marketing consultants, research institutes, radio and TV stations, magazines and newspapers, film and video producers, event promoters, art direction and digital communication. In addition, acts in care, research, planning, creation, media and production. Produces campaigns, produces jingles, spots, commercials, websites, graphic designs, product packaging and advertising photography.
DIRECTOR
Jorn. Humberto Iafullo Challoub
COORDINATOR
Prof Me. Giovanna Capomaccio
BENEFITS
Consult discount scholarship program and fundingCURRICULUM
Laboratory Agency I
Communication Theory I
Graphic Computation I
Advertising Photography I
Aesthetics and Culture in Advertising I
Ethics and Advertising Standards I
Advertising Language I
Art and Design I
Laboratory Agency II
Theory of Communication II
Graphic Computation II
Advertising Photography II
Aesthetics and Culture in Advertising II
Ethics and norms of propaganda II
Advertising Language II
Art and Design II
Consumer Psychology I
Humanities I
Digital Production I
Marketing I
Contemporary Studies
Advertising Language III
Media I
Introduction to Radio/TV I
Consumer Psychology II
Humanities II
Digital Production II
Marketing II
Contemporary Studies II
Advertising Language IV
Media II
Introduction to Radio/TV II
Advertising Language V
Marketing III
Complementary Activities I
Emerging Media I
Applied Research I
Integrated Communication I
Campaign Planning I
Market Relations I
Advertising Language VI
Marketing IV
Complementary Activities II
Emerging Media II
Applied Research II
Integrated Communication II
Campaign Planning II
Market Relations II
Course Completion Work I
Marketing V
Narrative Communication I
Consumer Relations I
Complementary Activities III
Laboratory Agency VII
Course Completion Work II
Marketing VI
Narrative Communication II
Consumer Relations II
Complementary Activities IV
Laboratory Agency VIII
Optional
Supervised Internship
EVALUATION CRITERIA
The evaluations of the students are based on the skills and abilities necessary for the professional exercise, being defined in the Pedagogical Project of each Course of Graduation or Technology, following the Curricular Guidelines and the General Regiment of UNISANTA.
The evaluation of the school performance is done by discipline, according to the curricular activities developed, covering the aspects of frequency and grade.
It is considered approved in each discipline the student who has attended at least 75% of the academic work expected and obtained arithmetic mean equal to or greater than 5 (five) between the grade resulting from the partial evaluations and the final exam.
The final evaluation is granted only to the student who obtains, in each discipline, arithmetic mean equal to or greater than 3 (three), resulting from the partial evaluations.
The student who, in the course under study, has met the minimum frequency requirement and obtained an average of 7 (seven) or higher as a result of the partial assessments is waived from the final exam.
MORE INFORMATION
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